WhatsApp rejects message templates that violate its guidelines, which are designed to ensure a high-quality and non-intrusive user experience. While the specific list may not be exhaustive, here are some types of templates that are likely to be rejected:
Promotional Templates: Templates that directly promote products, services, or sales with excessive marketing language.
Spammy Content: Templates that resemble spam, phishing, or scam messages.
Misleading Information: Templates containing false claims, exaggerated statements, or deceptive content.
Sensitive Information: Templates that include personal, financial, or sensitive information such as passwords, account numbers, or confidential data.
Overuse of Emojis or Punctuation: Templates that use excessive emojis, capitalization, punctuation, or symbols that may be perceived as spam.
Unsolicited Messages: Templates sent without the user's consent or after they have opted out of receiving messages.
Non-Personalized Messages: Templates lacking personalization or relevant context for the user.
Unverified Offers or Claims: Templates that make unverified claims or offer unrealistic benefits.
Generic Greetings: Templates that lack a personalized greeting and jump directly into the main content.
Lack of Clear Purpose: Templates that don't have a clear purpose or relevance to the user.
Violation of Laws and Regulations: Templates that contravene local, national, or international laws, including privacy and anti-spam regulations.
Remember that WhatsApp's focus is on delivering valuable and non-intrusive interactions to users. When creating templates, ensure they provide useful information, updates, or transactional details rather than directly promoting products or services.
