WhatsApp Pricing Calculator
What is Conversation? 💬
Using the WhatsApp API, businesses pay based on the number of interactions they have with their customers. The conversation begins when a message is sent and lasts for 24 hours. Messages sent during this 24-hour period are included in the same conversation. After 24 hours, a new conversation starts and you will be charged accordingly if you send a message.
How to Classify a Template Message?
Marketing Conversation
- Business-initiated conversation
- Promotions, welcoming messages, updates, invitations, recommendations, or requests to complete a new transaction
- Require template approval and customer opt-in
Service Conversation
- User-initiated conversation
- Help resolve customer inquiries
- Do not require template approval & customer opt-in
Utility Conversation
- Business-initiated conversation
- Relate to a specific transaction and allow for confirmation, suspension or changes to a purchase
- Require template approval and customer opt-in
Authentication Conversation
- Business-initiated conversation
- One-time passcodes used for multiple login steps, such as account verification, recovery, integrity challenges
- Require template approval and customer opt-in
Cost Saving Tips 🤘🏻
Respond within 24 Hours
In order to avoid additional charges, businesses should respond promptly and minimize the number of sessions they open beyond the 24-hour window.
Thoughtful sending
Template messages incur a charge unless they are sent in an open conversation. Multiple templates of the same category in an open conversation will not add charges.
Utilize free entry points
Your customers will not be charged for conversations if they use call-to-action buttons on your ads that link to WhatsApp or Facebook pages. In the 72 hours following the start of a free entry-point conversation, no other conversation category will be opened, regardless of how many templates of different categories you send.
Cost Calculator for WhatsApp Messaging →
Understanding the costs associated with WhatsApp messaging can be complex. WhatsApp Business has different pricing structures based on the country and region. Generally, using WhatsApp for sending messages is free. However, if you plan to use the WhatsApp Business API for mass messaging, there could be extra charges. To get a more accurate estimate of the expenses for using WhatsApp and its API services for your business, please converse with our conversational chatbot to calculate the unit cost for different conversation types. This will help you get a clear understanding of the costs involved with WhatsApp Business.
