In 2023, WhatsApp Business saw over 200 million monthly active users (MAU) globally.
WhatsApp Business holds a 26.90% market share in the communication market.
WhatsApp Business API messages enjoys an impressive 99% open rate.
There are 50 million businesses using the WhatsApp Business Application, including 15 million in India.
WhatsApp enjoys a conversion rate of 45-60%, whereas SMS and email typically achieve 2-5%.
WhatsApp marketing messages have a CTR of around 15%, leading to 5% conversion rate
Every 100 messages sent to customers via WhatsApp, business can expect 45-60 leads.
Companies doing context aware messaging can increase their conversion rates by up to 3.79 times.
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