WhatsApp's Business API empowers businesses to communicate efficiently with their customers through automated messages. However, to maintain a high standard of user experience, WhatsApp enforces rigorous guidelines for message template approval. In this guide, we'll dissect these criteria to ensure your templates align with WhatsApp's Guidelines and sail smoothly through the approval process.
1. Relevant and Non-Promotional Content
Your message template must provide valuable and relevant information to users. It should focus on user-oriented content rather than promotional material. Avoid marketing messages, sales pitches, and advertising language.
2. Greeting and Introduction
Every template must start with a friendly and appropriate greeting. This helps in creating a warm and engaging tone for the conversation. Avoid jumping directly into the main content without a proper introduction.
3. Consistency and Clarity
Messages should be clear and easy to understand. Use concise language and avoid jargon or complex terminology. Ensure that the template's purpose is evident and coherent throughout the message.
4. Avoiding Sensitive Information
Templates should never include sensitive or personal information, such as financial data, passwords, or account numbers. Stick to general information that enhances the user experience without compromising privacy.
5. Personalization with Dynamic Variables
Dynamic variables allow you to personalize messages by inserting user-specific details like names or order IDs. While these variables enhance engagement, ensure they are used correctly and in compliance with WhatsApp's dynamic variable guidelines.
6. No Misleading or Deceptive Content
Templates must not contain misleading or deceptive content. Any information provided should be accurate and truthful. Avoid false claims, exaggerated statements, or content that could mislead users.
7. Transactional and Account Information
Message templates often include transactional and account-related information, such as purchase confirmations or password resets. Ensure that this information is accurate and pertinent to the user.
8. Language and Formatting
Templates should use appropriate language and adhere to WhatsApp's formatting guidelines. Avoid using excessive capitalization, emojis, or punctuation. Maintain a professional and user-friendly tone.
9. Respect User Choices
Respect user preferences and choices. If a user opts out of receiving messages, promptly honor their request. Avoid sending unsolicited messages or messages after users have unsubscribed.
10. Avoid Overuse and Spam
Using message templates responsibly is crucial. Avoid sending repetitive or excessive messages that could be perceived as spam. Maintain a reasonable frequency of communication.
11. Compliance with Laws and Regulations
Ensure that your templates adhere to relevant local, national, and international laws and regulations. This includes privacy laws and anti-spam regulations.
12. Review and Approval Process
Before submitting your template, thoroughly review it to ensure it meets all the criteria mentioned above. Once submitted, WhatsApp's approval process ensures compliance and quality.
Conclusion
Adhering to WhatsApp's message template approval criteria is not just a requirement; it's a commitment to providing users with valuable and meaningful interactions. By understanding and incorporating these WhatsApp guidelines, businesses can harness the power of WhatsApp's Business API to communicate effectively while maintaining user trust and engagement.