WhatsApp's Business API empowers businesses to engage with customers more effectively through automated messages. To ensure a seamless experience for users, WhatsApp requires message templates to be submitted and approved before they can be used. In this guide, we'll walk you through the process of creating and submitting message templates for approval.
Step 1: Access Your Business Account
Log in to your WhatsApp Business Account or create one if you haven't already. This account is essential for managing your communication with customers and accessing the necessary tools for message template creation.
Step 2: Understand Message Templates
Message templates are predefined messages that you can use to communicate with users. They follow WhatsApp's guidelines to ensure high-quality interactions and prevent spam. Templates can include dynamic variables to personalize messages.
Step 3: Compose Your Message
Craft a clear and concise message that adheres to WhatsApp's guidelines. Begin with a greeting, provide relevant information, and conclude with a call to action. Remember, templates must be useful, relevant, and non-promotional.
Step 4: Add Dynamic Variables
For a personalized touch, incorporate dynamic variables like the user's name or order details. This enhances the user experience and makes the message feel tailored to each individual.
Step 5: Navigate to the Template Section
In your WhatsApp Business Account, navigate to the " Templates" section. Here, you can access the tools to create and manage your templates.
Step 6: Create a New Template
Click on the option to create a new template. You'll be prompted to select a message type based on the purpose of your template, such as account update, appointment update, or customer support.
Step 7: Enter Template Details
Enter the template name and select the language for the template. This helps WhatsApp categorize and organize your templates for review.
Step 8: Craft Template Content
Paste the message content you've prepared into the template. Ensure that it adheres to WhatsApp's guidelines and does not include any promotional content.
Step 9: Add Variable Fields
Incorporate dynamic variables using the correct syntax. WhatsApp provides guidelines for adding variables to your template content.
Step 10: Review and Submit
Double-check your template for accuracy and compliance. Once you're satisfied, click the "Submit" button to send your template for approval.
Step 11: Wait for Approval
WhatsApp will review your template to ensure it meets their guidelines. This process typically takes a few days. You can monitor the status of your template in the "Archived Templates" section.
Step 12: Approved and Ready
Upon approval, your template will be marked as "Approved" and can be used for automated communication with users. You can also manage your templates, make edits, and create new ones as needed.
Creating and submitting WhatsApp message templates for approval is a vital step to ensuring that your business maintains trusted and meaningful communication with users. By adhering to WhatsApp's guidelines and crafting valuable templates, you enhance user experiences and establish a reputable presence on the platform.
